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Family Guard
Family Guard
Timeline: 2 months
Platforms managed: Facebook, Instagram and Pinterest
Overview: Run ads to (1) raise awareness , and (2) drive traffic to e-commerce
Objective: Conversions and Site Traffic
Strategy and tactics: Paid ads, A/B testing, demographic segmentation
Result: Higher YoY increased traffic compared to previous product launch
The Source
The Source
Timeline: 3 months
Platforms managed: Facebook & Instagram
Overview: Raise awareness and incentivize donations
Objective: Reach and Site traffic
Strategy and tactics: Paid ads, lookalike audiences, re-targeting
Result: High volume of donations and increased awareness
Subaru x LNT x Parks CA
Subaru x LNT x Parks CA
Timeline: One year
Platforms managed: Facebook, Instagram
Overview: A multi-channel initiative to promote Subaru's partnership with Leave No Trace CA
Objective: Reach and Engagements
Strategy and tactics: Paid ads, in-person marketing (ambassadors in the parks), tree-planting event, IG photo contest
Result*: Pre-functional website, locked partnership with Canadian parks, influencers selected, Conversions API implemented, Paid ads structure and schedule set
Work sample
Work sample
Note:
*As I was not working for the company anymore for the time of project completion, I can only talk about what got done while I was there as the digital marketing lead.
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